Journey of the Bean
Discovering
Origins
Joe’s extensive travels have led him to explore the best coffee producing countries in the world. Joe knows that each country is set apart by its unique bean flavor profile. Whether it the powerful dried cherry flavor of Ethiopia or the light citrus of Mexico, Joe explores to find the best representation that each country has to offer.
Flavor Explored
Searching
for quality
Once Joe has reached his destination, the search begins. Traveling by foot, horse, or Jeep, Joe explores the many coffee farms in search of the best representation of flavors that country has to offer. A close working relationship with farmers and brokers is in place to select beans that are graded to have very low defects, use very little pesticides and are grown using “environmentally safe” practices to protect our natural resources.
Quality Discovered.
Crafting the
Bean’s Flavor
Once the bean has been selected it takes great craft to coax out its delicate flavors. Our master roaster has spent 30 years carefully studying and crafting the flavors of these fine beans. He knows that each country produces specialized flavors, and it takes the delicate combination of roasting intensity, time, temperature, and a joy of the craft, to bring the finest flavors from each bean.
Flavor Discovered.
Regionally
Inspired Flavors
Joe studies each country’s traditional craft where they combine regional flavors with locally grown coffee to create a truly indigenous experience. Joe works with the folks back at the shop to refine the techniques that allow us to bring these flavors to our customers. He finds great joy in sharing these inspirations with everyone.
Originality Discovered.
Brewing
Your Adventure
Now it’s time for your adventure. The folks at the shop have been practicing and are ready for you. The drinks have been discovered, refined and crafted for your enjoyment. These specialty products are always changing based on Joe’s travels. Come see what’s he’s discovered now! We know you’ll love it. Happiness Discovered.
Discovering
Origins
Joe’s extensive travels have led him to explore the best coffee producing countries in the world. Joe knows that each country is set apart by its unique bean flavor profile. Whether it the powerful dried cherry flavor of Ethiopia or the light citrus of Mexico, Joe explores to find the best representation that each country has to offer.
Flavor Explored
Crafting the
Bean’s Flavor
Once the bean has been selected it takes great craft to coax out its delicate flavors. Our master roaster has spent 30 years carefully studying and crafting the flavors of these fine beans. He knows that each country produces specialized flavors, and it takes the delicate combination of roasting intensity, time, temperature, and a joy of the craft, to bring the finest flavors from each bean.
Flavor Discovered.
Searching
for quality
Once Joe has reached his destination, the search begins. Traveling by foot, horse, or Jeep, Joe explores the many coffee farms in search of the best representation of flavors that country has to offer. A close working relationship with farmers and brokers is in place to select beans that are graded to have very low defects, use very little pesticides and are grown using “environmentally safe” practices to protect our natural resources.
Quality Discovered.
Regionally
Inspired Flavors
Joe studies each country’s traditional craft where they combine regional flavors with locally grown coffee to create a truly indigenous experience. Joe works with the folks back at the shop to refine the techniques that allow us to bring these flavors to our customers. He finds great joy in sharing these inspirations with everyone.
Originality Discovered.
Brewing
Your Adventure
Now it’s time for your adventure. The folks at the shop have been practicing and are ready for you. The drinks have been discovered, refined and crafted for your enjoyment. These specialty products are always changing based on Joe’s travels. Come see what’s he’s discovered now! We know you’ll love it. Happiness Discovered.
Locations
- Memphis
- 4610 Poplar Ave, Memphis, TN 38117
- (901) 552-3165
- Hours:
- Mon - Fri: 6:00 am - 7:00 pm
- Sat: 7:00 am - 7:00 pm
- Sun: 8:00 am - 5:00 pm
Locations
- Nashville
- 5307 Centennial Blvd., Nashville, TN 37209
- (615) 840-891
- Hours:
- Mon - Fri: 6:00 am - 7:00 pm
- Sat: 7:00 am - 7:00 pm
- Sun: 8:00 am - 5:00 pm
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